1.4 Big Data - Big Insights
ICE BREAKERS:-
Give business suggestions to the respective industry/
company for the following situation. One is done for you.
You have received data that -
(a) Many passengers prefer morning flights between 7 am and
9 am from Mumbai to Delhi.
Suggestion: Increase the number of flights between 7 am and 9 am.
(b) Many students are opting for UPSC/MPSC Exams.
Suggestion:Establish more and more UPSC/ MPSC study centres,
coaching classes, a academies etc.
(c) Many people go for morning walk to Kamla Nehru Park.
Suggestion: Increase various shops including variety of juice
centers, newspaper stall, tea center etc.
(d) Many people buy clothes from miracle.com an online
shopping site.
Suggestion: Register your cloth centers on miracle.com and
ensure customers quality delivery of clothes.
(e) The viewership on television is more between 8 pm and 10 pm.
Suggestion: Increase more and more advertisements during this
time. It will benefit to get revenue.
BRAINSTORMING:-
(A1) Youtube has many videos on various things. Listen to the
uses and health benefits of 'Lemon' and share them with
your friends.
Ans: Uses and health benefits of ' Lemon '
1) Rich source of vitamin 'C'.
2) Lose belly fat.
3) Natural treatments for Arthritis & Rheumatism.
4) Lower blood pressure.
5) Natural treatment for acne.
6) Restores pH balance.
7) Aids in weight loss.
8) Removes varicose veins.
9) Natural remedy for asthma.
10) Improves digestion.
11) Excellent cold and flu fighter.
12) Prevents nausea.
(A2) (i) Make pointwise notes from the lesson regarding the
uses of Big Data in the following application. Do not
write complete sentences.
(a) Location Tracking -
1) To know traffic congestion.
2) Understanding accident prone areas
3) status of online order
4) to reduce risk in transport
(b) Health Care Industry -
1) better diagnosis of any ailment.
2) maintenance of past records
3) monitoring the outbreak of epidemics & diseases
4) promote research
(c) Education Industry -
1) Customized and dynamic learning programmes
2) Convenient to understand students choices
3) Understand student's strengths and weaknesses
4) Guidance regarding best career opportunities
(ii) When you are asked for personal details on social media,
what precautions will you take? Discuss in pairs and
write down.
Ans:
1) Use strong password,
2) Use different password for each of your social media accounts
3) Set up your security answers
4) If you have social media apps on your phone, be sure to
password protect your device.
5) Be selective with friend requests
6) Be careful about what you share
7) Become familiar with the privacy policies of social media
8) Protect your computer by installing antivirus software
9) Remember to log off when you are done.
(iii) Do you think all the data we receive is used for positive
things? If 'No', make a list of the negative things which
can be done with the help of Big Data.
Ans: No, I think all the data we receive is not used for positive things
1) Targeting based on vulnerability,
2) Misuse of personal information.
3) Discrimination
4) Data breaches
5.Political manipulation and social harm
6) Data and system errors
(A3) Guess the meaning of the following idioms and phrases
and use them in sentences of your own. One is done for you.
One-size-fits-all – suitable for or used in all circumstances
The wrist watches have adjustable belts, so one- size- fits- all
(a) ‘Once in a blue moon’- very rarely.
- Rita meets her friends once in a blue moon.
(b) ‘One man army’- When a person is so strong in a crowd of
people with robust and unique capabilities
that other cannot defeat, the person is referred
to as a one many army.
- L-elf is known in ARUS as the "One Man Army" for having killed almost 5000 soldiers single-handedly.
(c) ‘Once bitten twice shy’- an unpleasant experience induces
caution
- I am really worried about of using elevator again since I was
stuck into it for hours - once bitten, twice shy.
Since my little daughter fell from the swing, she doesn't like swinging it anymore. Truly said, once bitten, twice shy.
(d) ‘One up on’- to have or get an advantage over someone,
usually by being better than they are at something.
- He and his brothers are always trying to get one up on each other.
(A4) (i) Do as directed.
(a) Advertisers are one of the biggest players in Big Data.
(1) Begin the sentence with ‘Very few ………….’
Ans- Very few players in Big Data are as big as advertisers.
(2) Use ‘bigger than’ and rewrite the sentence.
Ans- Advertisers are bigger than most other players in Big Data.
(b) No other diagnosis is as good as the diagnosis done with the
help of Big Data.
(1) Use ‘best’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is the
best diagnosis.
(2) Use ‘better than’ and rewrite the sentence.
(c) These internet giants provide the greatest data about people.
(1) Begin the sentence with ‘No other……..’
(2) Use ‘greater than’ and rewrite the sentence.
Ans- These internet giants provide greater data than any
other internet giants about people.
(ii) Read the sentence from the text.
New insights have enabled the banks and finance companies to come up with suitable plans.
This sentence can be rewritten as 'New insights have enabled the banks as well as finance companies to come up with suitable plans'.
Remember, 'as well as' serves the same purpose as that of co-ordinating the conjunction 'and' in the sentence. When one of them is inserted in the sentence,
other should be removed.
Use 'as well as', 'either ...... or' in the following sentences.
(a) Whatever activity we do online is recorded, monitored
and analysed.
(b) Big Data has been useful in identifying and tracking the
exact location of a place.
(c) Weather sensors and satellites help us to understand the
weather and help in weather forecasting.
(d) Big Data helps in monitoring the outbreaks of epidemics
and diseases.
(e) New insights have enabled the banks and finance companies
to come up with suitable plans.
(A5) (i) Interview the students of your class regarding the
career they would like to pursue and the reason for
selecting that particular career. Collect the data of
your class and analyse the information you have
collected.
Ans:
Que. Which career would you like to pursue ?
1) Doctor : I always had an interest in this career.
2) Engineer : I have a parent / friend / family member who
encouraged me to get into and I found that I like it a lot.
3) Social Worker : I care about helping people and making an
impact and this career allows me to do that.
4) Translator : I read book that turn me on to the topic.
5) Police officer : I watched a film that turned me onto the topic.
6) Teacher : I had teacher / professor who encouraged me to get
into this career.
(ii) To listen well is as powerful a means of influence as to
talk well and is essential to all true conversations. Form
a group and have a group discussion on the topic.
(a) Social Media - Curse or Boon
Ans :
(b) Women Empowerment and Equality
Women empowerment is the process of empowering women.Empowerment can be defined in many ways.However, when talking about women's empowerment, empowerment means accepting and allowing people especially women who are on the out side of the decision making process. Many people think that the days of women fighting for rights are over, but those people are wrong.Because a lot of (every one out of three women) has been sexually harass or get called by random men they don't know. Everyday women are put down and told how to act and that they were asking for it,if you wear that making women feel that it is their fault. Empowerment is the process that creates power in individuals over their own lives societies and in there communities. Empowerment includes the action of raising the status of women through education, raising awareness, literacy and dream.
Women's empowerment is all about equipping and allowing women to make life determining decisions through different problems in the society. Alternatively it is the process for women to redefine gender rolls that allows them to acquire the ability to choose between known alternatives, whom have otherwise been restricted from such an everyday.
(c) Climate Change:
Recent NASA study has shaken the entire world with the space based report that this year the average rise in the concentration of Carbon dioxide present in the atmosphere has been stated as the highest compare to the past 2000 years. With the terrorising facts
and figures accelerating sea levels, melting ice bergs and disappearing cost lines it has became a primary subject for studies for scientists and researchers over conserving climate from degradation.
These are other causes too including demand of electricity, deforestation etc. It's effects are very dangerous with rise of an average temperature of the Earth. There has been the massive shrinking of the snow covered especially in the Northern hemisphere of globe. It's threat will badly affect the world with various diseases.Think tank is thinking on it efforts are been taken nationally and internationally. It is a duty of mankind to control the threat of climate change. It is there in there hands together we can.
(A6) Find out job opportunities in the following areas and the skills required for them.
(a) Clinical Data Management
(b) Network Operations
(c) Data Processing
Give business suggestions to the respective industry/
company for the following situation. One is done for you.
You have received data that -
(a) Many passengers prefer morning flights between 7 am and
9 am from Mumbai to Delhi.
Suggestion: Increase the number of flights between 7 am and 9 am.
(b) Many students are opting for UPSC/MPSC Exams.
Suggestion:Establish more and more UPSC/ MPSC study centres,
coaching classes, a academies etc.
(c) Many people go for morning walk to Kamla Nehru Park.
Suggestion: Increase various shops including variety of juice
centers, newspaper stall, tea center etc.
(d) Many people buy clothes from miracle.com an online
shopping site.
Suggestion: Register your cloth centers on miracle.com and
ensure customers quality delivery of clothes.
(e) The viewership on television is more between 8 pm and 10 pm.
Suggestion: Increase more and more advertisements during this
time. It will benefit to get revenue.
BRAINSTORMING:-
(A1) Youtube has many videos on various things. Listen to the
uses and health benefits of 'Lemon' and share them with
your friends.
Ans: Uses and health benefits of ' Lemon '
1) Rich source of vitamin 'C'.
2) Lose belly fat.
3) Natural treatments for Arthritis & Rheumatism.
4) Lower blood pressure.
5) Natural treatment for acne.
6) Restores pH balance.
7) Aids in weight loss.
8) Removes varicose veins.
9) Natural remedy for asthma.
10) Improves digestion.
11) Excellent cold and flu fighter.
12) Prevents nausea.
(A2) (i) Make pointwise notes from the lesson regarding the
uses of Big Data in the following application. Do not
write complete sentences.
(a) Location Tracking -
1) To know traffic congestion.
2) Understanding accident prone areas
3) status of online order
4) to reduce risk in transport
(b) Health Care Industry -
1) better diagnosis of any ailment.
2) maintenance of past records
3) monitoring the outbreak of epidemics & diseases
4) promote research
(c) Education Industry -
1) Customized and dynamic learning programmes
2) Convenient to understand students choices
3) Understand student's strengths and weaknesses
4) Guidance regarding best career opportunities
(ii) When you are asked for personal details on social media,
what precautions will you take? Discuss in pairs and
write down.
Ans:
1) Use strong password,
2) Use different password for each of your social media accounts
3) Set up your security answers
4) If you have social media apps on your phone, be sure to
password protect your device.
5) Be selective with friend requests
6) Be careful about what you share
7) Become familiar with the privacy policies of social media
8) Protect your computer by installing antivirus software
9) Remember to log off when you are done.
(iii) Do you think all the data we receive is used for positive
things? If 'No', make a list of the negative things which
can be done with the help of Big Data.
Ans: No, I think all the data we receive is not used for positive things
1) Targeting based on vulnerability,
2) Misuse of personal information.
3) Discrimination
4) Data breaches
5.Political manipulation and social harm
6) Data and system errors
(A3) Guess the meaning of the following idioms and phrases
and use them in sentences of your own. One is done for you.
One-size-fits-all – suitable for or used in all circumstances
The wrist watches have adjustable belts, so one- size- fits- all
(a) ‘Once in a blue moon’- very rarely.
- Rita meets her friends once in a blue moon.
(b) ‘One man army’- When a person is so strong in a crowd of
people with robust and unique capabilities
that other cannot defeat, the person is referred
to as a one many army.
- L-elf is known in ARUS as the "One Man Army" for having killed almost 5000 soldiers single-handedly.
(c) ‘Once bitten twice shy’- an unpleasant experience induces
caution
- I am really worried about of using elevator again since I was
stuck into it for hours - once bitten, twice shy.
Since my little daughter fell from the swing, she doesn't like swinging it anymore. Truly said, once bitten, twice shy.
(d) ‘One up on’- to have or get an advantage over someone,
usually by being better than they are at something.
- He and his brothers are always trying to get one up on each other.
(A4) (i) Do as directed.
(a) Advertisers are one of the biggest players in Big Data.
(1) Begin the sentence with ‘Very few ………….’
Ans- Very few players in Big Data are as big as advertisers.
(2) Use ‘bigger than’ and rewrite the sentence.
Ans- Advertisers are bigger than most other players in Big Data.
(b) No other diagnosis is as good as the diagnosis done with the
help of Big Data.
(1) Use ‘best’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is the
best diagnosis.
(2) Use ‘better than’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is
better than any other diagnosis.
(1) Begin the sentence with ‘No other……..’
Ans- No other internet giants provide as great data about
people as these.
Or
No other internet giants provide as great data as these about people.
Ans- These internet giants provide greater data than any
other internet giants about people.
(ii) Read the sentence from the text.
New insights have enabled the banks and finance companies to come up with suitable plans.
This sentence can be rewritten as 'New insights have enabled the banks as well as finance companies to come up with suitable plans'.
Remember, 'as well as' serves the same purpose as that of co-ordinating the conjunction 'and' in the sentence. When one of them is inserted in the sentence,
other should be removed.
Use 'as well as', 'either ...... or' in the following sentences.
(a) Whatever activity we do online is recorded, monitored
and analysed.
Ans- Whatever activity we do online is recorded, monitored
as well as analysed.
Ans- Whatever activity we do online is either recorded
or monitored or analysed.
exact location of a place.
Ans- Big data has been useful in identifying as well as
tracking the exact location of a place.
Ans- Big Data helps either in monitoring the outbreaks
of the epidemics or diseases.
weather and help in weather forecasting.
Ans- Weather sensors and satellites help us to understand
the weather as well as help in weather forecasting.
Ans- Weather sensors and satellites either help us to understand
the weather or help in weather forecasting.
and diseases.
Ans- Big data has been useful in identifying as well as
tracking the exact location of a place.
Ans- Big Data helps in monitoring the outbreaks of
either epidemics or diseases.
to come up with suitable plans.
Ans- New insights have enabled the banks as well as
finance companies to come up with suitable plans.
Ans- New insights have enabled either the banks or
finance companies to come up with suitable plans.
career they would like to pursue and the reason for
selecting that particular career. Collect the data of
your class and analyse the information you have
collected.
Ans:
Que. Which career would you like to pursue ?
1) Doctor : I always had an interest in this career.
2) Engineer : I have a parent / friend / family member who
encouraged me to get into and I found that I like it a lot.
3) Social Worker : I care about helping people and making an
impact and this career allows me to do that.
4) Translator : I read book that turn me on to the topic.
5) Police officer : I watched a film that turned me onto the topic.
6) Teacher : I had teacher / professor who encouraged me to get
into this career.
(ii) To listen well is as powerful a means of influence as to
talk well and is essential to all true conversations. Form
a group and have a group discussion on the topic.
(a) Social Media - Curse or Boon
Ans :
- Social media curse: The people are increasingly competing their lives with others and projecting their lives as perfect. This decreases happiness levels and also can leave for self-esteem issues. Loosing Privacy is big drawback of social media. Some people are using other's personal information for malicious intentions. Addiction is another drawback of social media.Lots of people are preferring online conversation rather than face to face.It will affect communication skill, relations and your mental health. Gossips and rumours spread soon. Using mobile for social media creates many health problems.
- Social media Boon: We can keep in touch with friends in today's busy world. We can improve ourselves by sharing ideas,information and knowledge with those who have some interest even if they are so many miles away from us. We can find our friend,If we lost content.It is helpful for interactive learning,it is helpful for spreading good information, valuable information.
(b) Women Empowerment and Equality
Women empowerment is the process of empowering women.Empowerment can be defined in many ways.However, when talking about women's empowerment, empowerment means accepting and allowing people especially women who are on the out side of the decision making process. Many people think that the days of women fighting for rights are over, but those people are wrong.Because a lot of (every one out of three women) has been sexually harass or get called by random men they don't know. Everyday women are put down and told how to act and that they were asking for it,if you wear that making women feel that it is their fault. Empowerment is the process that creates power in individuals over their own lives societies and in there communities. Empowerment includes the action of raising the status of women through education, raising awareness, literacy and dream.
Women's empowerment is all about equipping and allowing women to make life determining decisions through different problems in the society. Alternatively it is the process for women to redefine gender rolls that allows them to acquire the ability to choose between known alternatives, whom have otherwise been restricted from such an everyday.
(c) Climate Change:
Recent NASA study has shaken the entire world with the space based report that this year the average rise in the concentration of Carbon dioxide present in the atmosphere has been stated as the highest compare to the past 2000 years. With the terrorising facts
and figures accelerating sea levels, melting ice bergs and disappearing cost lines it has became a primary subject for studies for scientists and researchers over conserving climate from degradation.
- Causes of climate change:
These are other causes too including demand of electricity, deforestation etc. It's effects are very dangerous with rise of an average temperature of the Earth. There has been the massive shrinking of the snow covered especially in the Northern hemisphere of globe. It's threat will badly affect the world with various diseases.Think tank is thinking on it efforts are been taken nationally and internationally. It is a duty of mankind to control the threat of climate change. It is there in there hands together we can.
(A6) Find out job opportunities in the following areas and the skills required for them.
(a) Clinical Data Management
(b) Network Operations
(c) Data Processing
(d) Data Operations and Research
(e) Data Entry Operation
Ans: This answer will added soon
(e) Data Entry Operation
Ans: This answer will added soon
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